
Your Smile, Our Mission
Oral care should be effortless yet exceptional, something you actually look forward to using every day. To make that happen, we spent years perfecting a formula that does more, without the unnecessary additives.
Powered by Nano-Hydroxyapatite (n-Ha), our science-backed, nature-inspired toothpaste strengthens enamel, reduces sensitivity, and whitens naturally without compromise. Thoughtfully crafted for those who expect more, it seamlessly fits into your routine while giving your teeth the care they deserve.
Our premium oral care goes beyond just aesthetics, sustainability is woven into our commitment. From cleaner ingredients to recycled and recyclable packaging, we’re committed to doing better, for you and the planet.
Because this isn’t just toothpaste. This is ZYE, the next level of oral care.
How to pronounce ZYE
Don't have to spell it out, just say “zzz-eye” and you’ve got it.

Nano-Hydroxyapatite: The Science Behind the Smile
Nano-Hydroxyapatite (n-Ha) does more than clean, it repairs. Clinically proven to remineralise enamel, reduce sensitivity, and whiten naturally, it works by filling microscopic damage and restoring teeth at a deeper level. As a non-toxic, biocompatible ingredient, n-Ha is a trusted choice in oral care, offering a gentle yet effective way to strengthen enamel and support long-term dental health. At ZYE, we've made n-Ha the core of our formula, delivering premium oral care that's science backed, nature inspired, and better for your teeth.
Fun Fact : Nano-Hydroxyapatite (n-Ha) was originally developed by NASA to support astronauts' dental health in space; this mineral is now a trusted breakthrough in oral care.
Clean Ingredients, Clear Benefits

Hydroxyapatite
Repairs enamel and strengthens teeth for lasting protection.

Mentha Piperita Leaf Oil
Refreshing peppermint oil for long-lasting breath freshness.

Cocos Nucifera (Coconut) Oil
Naturally reduces bacteria and supports gum health.

Eucalyptus Globulus Leaf Oil
A burst of freshness with natural antibacterial benefits.

Camellia Sinensis (Green Tea) Leaf Extract
Antioxidant-rich to protect gums and freshen breath.

Aloe Barbadensis Leaf Juice
Soothes gums and hydrates for gentle oral care.

Stevia Rebaudiana Extract
A plant-derived sweetener, sourced from Stevia Rebaudiana

Calcium Carbonate
Helps remove plaque, debris & surface stains, sourced from minerals.

Menthol
Extracted from mentha piperita,
delivers a cool, refreshing sensation with every brush.

Sodium Lauroyl Sarcosinate
A foaming and cleansing agent, sustainably sourced from RSPO-certified palm oil.

Zinc Citrate
Helps combat plaque and gingivitis for healthier gums.

Hydrated Silica
Mineral-based and gentle,
polishes enamel for a brighter smile.

Glycerin
Vegetable-derived and moisturising, prevents
dryness and enhances smoothness.

Sodium Benzoate
Preserves freshness and prevents microbial growth.

Sorbitol
Retains moisture to prevent toothpaste from drying out, derived from maize corn.

Cellulose Gum
Sourced from cellulose fibre, thickens for a rich, even texture.

Xylitol
Derived from birch trees, naturally fights cavities by keeping bacteria from sticking.

Aqua
Contributes to the texture and consistency of the toothpaste.
FREE from Artificial Flavours, Artificial Sweeteners, Artificial Colours / Dyes, Sulfates, Parabens, Triclosan, Alcohol, Fluoride
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Cruelty-Free & Vegan
Made with compassion,
never tested on animals. -
Naturally Derived Ingredients
Plant and mineral based formula for a healthier you.
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Recyclable Packaging
Sustainable packaging
for a greener planet.

Small Changes, Big Impact
Sustainability isn’t just a promise, it’s a step we’re consciously taking to minimise waste. At ZYE, we believe that small, thoughtful choices lead to big impacts. While we’re not perfect, we’re always looking for ways to do better, for you and the planet. Every small change adds up, and together, we can make a difference.